Wednesday, 24 October 2012

Audience viewing figures (secondary audience)

Inbetweener’s: Series 3

The First Episode shown on 13 th September had 2.2 Million viewers, from channel 4.
10% of that was on E4 at 10 o’clock till half 10.
2.9% was from viewers watching on E4+.
Therefore having more platforms of channels to show the programme on , increased the viewing figures by a lot.

The final episode of series 3 got the highest amount of viewing figures the programme had ever got before, getting a massive 2.62 million views from channel 4.
12.9 % from 10 o’clock till half 10 on E4.
3.3% (342,000 views) on E4+.
Prior to its launch, the slot average for that year had been 347,000 views (1.7%).
Managing to beat all other multichannel competition in the slot, beating BBC2, Channel4, and Channel5 which were all in the million mark at this point.

Reference : www.guardian.co.uk/media/2010/sep/14/inbetweeners-e4-tv-ratings











Fresh meat

The opening episode of Fresh meat series 2 aired on the 28th September 2012 got 1.69 million viewers.
However the second episode on the 5th on October, the viewing figures dropped to 1.2 million , but when being shown on E4+ the figures raised to 1.37 million. Which shows by showing your programme on one then one channel boosts the viewing figure. Here are a couple more viewing figures I found on BARB from Fresh meats series 2.

14th October – 1.49 million viewings
21st October- 1.43 million viewings
28th October – 1.24 million viewings figures


For the first series of Fresh meat the average viewing figures were 2.7 million. Therefore through my research it shows that the viewing figures have fallen massively over the series, showing the audience are losing interest in the sitcom.


Mighty Boosh;

Mighty boosh had an average of 1 million viewings for the 3rd series.

I.T crowd:
IT crowd had an average of 2.5 million viewers for there 4th series.


Therefore I have created a graph displaying all 4 Programmes average viewing figures:  























Summary

This shows that the most popular programmes are the inbetweener’s and IT crowd. I Believe this is to do with the target audience as inbetweeners is shown on E4 , their target audience being 15-35, and this programme is about teenagers , and the target audience watching is many teenagers , therefore its important what channel you show your programme on and the target audience who watch then channel , having a big impact on your viewing figures.This is something to think about when creating our own programme, and also this that it must fit with the E4 target audience age. As all for these concepts affects the viewing figures. 


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