E4 audience Demographic and Psychographic

E4 Audience

Demographic:

When researching into E4 audience I found out , when broadcasting starts at four , they target the lower end of their audience , such as showing cartoons and programmes of the same genre. Then around six o’clock their then begins to target their older target audience by showing programmes such as Hollyoaks and Friends. When researching into the social class , I found E4 target at throughout all of the social classes , but most commonly at C1 and C2 , such as ‘FRIENDS’ but targeted as C1 , in social class that means ‘lower middle class’.

 Psychographics

This is a generic term , it is split up into 3 sections : Attitudes , Interests , and Opinions. Attitudes about social class and beliefs, personal interests going out shopping e.g , opinions on the environment, globalization. All of these things are important to think about when trying to target our audience.  Therefore when thinking about E4 target audience being 15-35 , this may have a wide range of different beliefs and interests , that why they create so many types of programmes , fulfilling all they audiences needs. Our Genre is a Sitcom , therefore , are audiences interests will fit of this genre , such as humor. Sitcoms are a great way in which to tackle serious issues in a light heated way , therefore talking about issues of belief and globalization.