Institutional context :E4 (NEW)

Channel 4 started as a subsidiaries of the International Broadcasting Authority (IBA). This was up until 1993 when channel 4 was taken over by Channel 4 Television Corporation, which is a big Conglomerate. One of its companies being Channel 4. E4 is a subsidiary of channel 4. Which was launched on the 18th January 2001. Its a 'pay-TV' campaign to Channel 4.  The 'E' stands for entertainment. E4 targets an audience of 15 to 35. E4 is part of many other programmes , including Film4 , 4Music, More4 and so on. They all use synergy to promote similar products , such as they all show adverts , alot of them advertising Channel 4 productions , therefore Channel 4 uses all of its platforms to promote its own products.

E4 shows programmes which entertain a younger audience. Many of E4’s programmes are written by older writers who are influenced by the younger generation of today, therefore using slang and dialogue in which a younger audience would use. Many of its programmes include stereotypes such as the inbetweeners; all of the characters are morally good. Therefore in our Sitcom, all our characters are morally good and all have stereotypes.