Intentions (NEW)

We are to create a programme, targeting an audience of 15 to 35 years, with the same demographic and psychographic as an E4 audience. It has to be suitable for pre-watershed broadcasting. We are to create a two minute clip and also a 3 paged website. My group have decided to create a fiction production with the genre of a situation comedy. Therefore our clip and website must follow the codes and conventions of a sitcom, such as camera angles, stereotypes, narratives, and Mese en scene. Also the conventions of E4 as we are targeting the same audience, such as their brand image. There brand image such as the E4 logo is purple, suggesting their target both males and females. The anchorage of the logo is also bouncy and circular, suggesting a bouncy, light hearted feel to it. This links to its free atmosphere, targeting the younger audience. Unlike channel 4 which has a more formal logo, E4 has a more informal logo, more working class.  

Therefore through Primary and Secondary audience and product research we have a clear understanding of what is expected of our overall product. When planning out our sitcom it is very important we keep our target audience in mind and how they are part of a mainstream audience. To meet the criteria of our brief we are to take into consideration our target audience, such as the demographics and psychographic elements, such as gender, attitudes and social class. Therefore we are to research into existing sitcoms on E4 and identify the codes and conventions popular with are target audience. It is important when targeting our audience we pay attention to the class system such as A, B, C1, C2, D, E as this has a big effect on the way we target our audience. We plan to target 15- 30 year olds mainly in the social class of B, C1 , C2 and D , ranging from high middle class all the way to lower working class, as this is the social class E4 focus on. All the characters in our sitcom are of this class range, therefore our audience can relate more to the characters enjoying the show more.

I intend to create a Sitcom which includes humour, which the audience can watch in a way to escape the stresses of everyday life, giving them the opportunity to laugh at the expense of someone else. Through my research into sitcoms and audience I found out people enjoy watching Sitcoms that are based around the stereotype of a ‘Geeky’ character or a group of friends. We found this out my conducting a focus group , in which we handed out questionnaires for the peers to answer , from this we added up all the data found and created graphs. We then carefully looked at the graphs and found a pattern, which shown the stereotype of the ‘Geeky’ character was most popular to our specific target audience.  Therefore my Sitcom will be based on a geeky character in college and her struggle to fit in. The colour scheme of the programme shall be green as this is a unisex colour, targeting both genders. Also through recent research I found green to be a light hearted colour connoting the programmes light hearted humour, green is also a peaceful colour, connoting to how we want our audience to feel when watching our programme, as they should feel relaxed and escape the stresses of everyday life. 

Also we must create a 3 paged website to further advertise our product, and involve the audience more allowing them to interact with the programme more. When researching into other websites, especially the inbetweeners website, I found a pattern in the layout of the websites. Which I shall use for our website. Therefore the website shall be very simple and easy to navigate through the site. Including a characters page allowing the audience to learn more about the characters and TV show. When researching into other websites, like our programme, I looked at the layout of the Inbetweeners website and how they set out their character pages. On their site, they show images of the characters and as you click on the picture, it transfers you to a page of information on them. Therefore for our website we have done the same, sticking to the conventions of the website.  It shall also include an interview with members of the cast, so the audience can learn more about the making of the production and the ideas behind it.

Overall my intentions are to create a 2 minute clip and a website to go along side which targets an audience of 15 to 30 ( Same target audience as The Inbetweeners). The sitcom shall be entertaining and fulfil all the codes and conventions of a typical sitcom. The website shall be interesting and inform the audience more about the programme, to overall create an exciting to product.